This eBook contains 75 pages packed with great info like — finding your target audience, understanding how people read, getting rid of the blank page, 24 hot tips for better writing and 74 big mistakes people make in their advertising. I've even thrown in a chapter each about photography, typography, colour, logos, branding and design.
You'll find lots of real-life case studies and it's a really easy read — yes, you really can read in under 1 hour — because who's got time these days! You don't even have to read the whole thing. In fact, one of my clients scanned the Contents Page, saw the section on Business Cards, and read just those 2 pages. Next time I saw him, he proudly handed me his newly designed business card and told me he'd thrown the old ones away.
Here's what some past readers have had to say about the eBook:
“Some very good practical advice that really helped me improve my writing very quickly...”
“... easy to read and relevant style. I will be recommending it to my clients...”
“... struggling over the best words to use, I sat down and read your book, then wrote my ad. Your eBook was exactly what I needed!”
“.... made me rethink how important layout and headings are...”
“WOW, I thought I'd just take a quick look but within a paragraph or two I was addicted!”
“... easy, clever read with well-placed case studies that give extra insight...”
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