In this course, we will explore the world of Advertising in a more broad sense from an advertising Multi-award winner. This course will give you a top line understanding of the industry as a whole, the future of advertising and an introduction into Paid, Owned and Earned media strategies.
If you are just breaking into the industry or have just started your own business, then this course is perfect for you.
Topics in this course we will cover:
Digital Display Advertising - Includes CPM, CPC & information around standard ad units
Introduction - Google SEO & SEM
TVC - Introduction to TARPS
Radio - Introduction
Introduction to Advertising Portfolio Strategy
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$50 (USD) per hour (INDIVIDUAL)
$60 (USD) per hour (GROUP)
How to book
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