Tune your website for Sales provides basic practical information on how to positively influence the sales effectiveness of your website.
- What factors can and do meaningfully influence website sales
- How to assess your website’s status for these factors
- How to positively influence these factors for your website
While some aspects discussed are of a technical nature, I have strived to provide explanations that I trust a non-technical business person and/or marketer will find broadly familiar. Where appropriate I’ve included interpretations, illustrations and links to supporting information are also provided to help consolidate the knowledge.
Busy business people need concise, relevant information and importantly the understanding on how to apply that information to deliver results for them. Consequently this book’s objective is to provide a concise, practical insight on relevant factors and how to address them to improve the sales effectiveness of your website.
The ebook also includes a FastStart path for the time poor and the over-caffeinated.
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