5 Easy Online Course Marketing Strategies
Marketing your online course is a vital part of your online coaching plan of action. You could simply develop an awesome online course that highlights your unique knowledge and call it finished. However, without a solid plan in place, your audience numbers could be far below what you may be expecting. There are plenty of consumer products on the market that essentially do the same thing, or offer similar features. But it is the product that is marketed the best that will lead the industry. Applying this principal to your online course will significantly increase your online coaching career success.
There are a few easy marketing basics you can deploy after launching your online course. Each basic method is free, and they are nothing new or innovative. Placing emphasis into each strategy for your course will increase the value of each platform you will utilize. By building a basic marketing strategy and grouping platforms together with consistency will help your audience find you. Otherwise your online course may remain a needle in the Internet haystack.
1. Connect with Your Online Course Audience
Connecting with your online audience is a vital component to your marketing strategy. Sharing your online course URL with your Facebook friends and hoping for the best will simply not work. Unless you have very influential, famous friends willing to promote you, which is always helpful. For the rest of us, developing a quality promo video is the first step in any marketing strategy.
A promo video will be used as a catalyst for potential students to take your course, whether it is a downloadable online course, or live coaching session. Your promo video will need to highlight the three best features of your course subject. Your online course promo video is also your chance to connect with your potential audience through inviting and confident speech. Your promo video should be between 90 to 120 seconds, which is the industry standard.
Your promo video will serve as your primary marketing tool, so make sure it is informative, fun, inviting, and of good quality.
2. YouTube Marketing Strategy
YouTube is a valuable online platform for marketing. Here you will build your online coaching channel where future online course material and promo videos will find their home. This will give you your first sharable URL that will enhance your marketing strategy. Some online coaching platforms will allow you to post your promo video on their site, but don’t let that be the only platform for your knowledge to be seen.
Once on YouTube, you will share the link on Facebook, Twitter, LinkedIn, your free Wordpress blog, and anywhere else you can think of posting it. Grouping your marketing together will be an ongoing theme. Ensure that you are placing URLs for your other platforms in your YouTube channel videos and channel page so your eager audience can find you elsewhere on the web.
You could also make 30 second videos discussing a subject that relates to your online course in some way as well. This is a great marketing strategy a lot of YouTubers use to drive more traffic to their products, websites, Facebook pages, and Twitter accounts.
3. Add an Online Coaching Facebook Page
Adding a business Facebook page to your existing page will be next on your marketing strategy list. This will serve as your social media home page. You will share your online course YouTube videos on Facebook, as well as links to your blog posts, Tweets, and social media snippets that you will soon create. These snippets will be how you will connect with your audience on multiple platforms.
You will want to develop a professional looking Facebook page in order to entice your audience to click, or book, your online course. Use a professional photo of yourself for the profile pic. No selfies, and no cheap photography. Your wall photo should also be a professional photo. In fact, every photo or video you will be posting should always be of good quality. Pixaby is a free online photo-sharing platform where online coaches can find exceptional pics in multiple categories.
A quick word about snippets. Your marketing strategy will involve several social media snippets. Snippets are short notes that are Twitter length, up to 140 characters. Snippets need to be posted to all of your social media platforms on a regular basis. The best way to ensure you have enough snippets per week is to write them out over the weekend and make a schedule for posting.
Sunday morning is usually the perfect snippet-writing hour. Create two to three snippets for each day in order to engage your audience with a short note about your online course and skill.
4. Twitter Marketing Power
Twitter is more than just a place to share your thoughts about your favorite TV series, or the latest Justin Bieber face tattoo. Twitter is a valuable tool for your online course marketing strategy. Here you will post your snippets, as well as on Facebook. You will share your promo video, your YouTube channel, and your blogs and free Wordpress URL as well.
You will want to ensure that you are tweeting about your online course a lot. At least two to three snippets per day with additional info relating to your course subject and skill. Industry news is a great example. Just because it’s not about your specific course, doesn’t mean it won’t drive a little traffic your way. Make sure you add your Twitter handle to all your other marketing pages as well. This will drive traffic to other areas on the web where your online course can be discovered. The more a potential student clicks, the more likely they will book, or download, your course.
5. Develop a Free Wordpress Blog
Putting together a simple Wordpress blog is another great marketing strategy for your online course and coaching career. You can sign up for a free, easy to build Wordpress blog that will allow you to post witty content about your skill and course subject. This is another marketing strategy that will need to be planned, consistent, and on a schedule. One or two blog posts per day is best practice.
Ensure that your blogs are not rants. It is best to browse possible news that would relate to your subject in some way. Your blogs should also be short, roughly 300 to 400 words with keyword driven content. You will need to do a bit of SEO homework in order to have your blogs reach those interested in your online course subject and unique skill. You will then link your blog URL with all your other social media outlets.
Grouping these five basic marketing platforms and strategies together will allow you to engage with potential students. You will also be driving traffic to your online course from people who are either browsing for your course subject and skill, or simply interested because of your blog posts, Facebook content, Twitter snippets, or YouTube videos. Putting effort into marketing your course is vital to the success of your course and online coaching career. You and your skill is a product, and needs to be packaged and marketed as one for success and profits.