1ST IMPRESSIONS COUNT!
If you're running a business, you know how important it is to get the right message across to your target audience — FAST! There’s a lot of noise out there in the world, and people are really, really busy. So whether it’s your elevator spiel when you meet someone at networking, your website, brochure, newsletter or email, you need to make that first impression work really well for you — because you only get one shot.
25 YEARS' EXPERIENCE
My name's Karen and my business is called Copy with Cream. As a copywriter (wordsmith), I help businesses with their web content and their marketing materials, concepts and a whole lot more. In my 18 years' experience, both in Australia and overseas, I've won a few awards and helped hundreds of businesses — from multi-nationals to sole traders and everyone in between. I was working on websites in 1996 in Hong Kong when only the techie dudes knew what a website was!
DIFFERENT FROM OTHER WRITERS
When I started my own business, I was helping larger clients and advertising agencies. I wanted to help small business people too, but how could I do that if they didn't have a big budget? I was told not to bother by many people... but I'm a small business! How could I turn my back on other small businesses? I couldn't. Eventually, I found a way. I developed workshops, wrote an eBook, created a series of Podcasts, and have helped over 700 businesses with one-on-one coaching sessions.
SO... WHAT DO YOU NEED HELP WITH?
You may be starting from scratch or you may already have a website that you know could be so much better but you don't know exactly what to do with it. Do you tweak it or trash it? Talk to me before you decide! I am NOT techie at all and I can't help you build a site... but I'm great with words, with organising info, helping you figure out a site plan, simplifying a menu, offering suggestions on design and navigation... in other words, showing you how you can make your site more user-friendly for your clients.
Perhaps you're not really clear on exactly who your target audience is and how to find them. Maybe you're just starting out in business and you want to talk to someone totally independent before you spend good money all over the place trying to get your message out there. Talk to me before you do — it could save you thousands!
TOTALLY INDEPENDENT ADVICE
I'm probably one of the very few people you'll ever talk to about your advertising, marketing or promotions who WON'T try to SELL you something. I am totally independent, which means I won't try and push you into spending with a certain web developer or putting an ad in a particular newspaper or magazine, or hassle you into getting brochures printed at a certain printer... you get the picture. What you will get from me is my honest opinion, based on years of experience of what has worked and what has not worked in the industry and for my clients. Dozens of advertising, marketing, web, SEO and design experts have shared their knowledge with me. Hundreds of clients have shared their successes and failures with me. Their names will remain a secret but I am happy to share that knowledge with you.
Before we talk 'words' I like to talk 'strategy'. Because the most beautifully written words are going to be absolutely useless if you're talking to the wrong people or your message is in the wrong place. Anyway, I think that's enough words from me right now. If you want a taste of what Copy with Cream can do for you, download my Podcast series, my web guide or my eBook. And if you're ready to roll with a one-on-one coaching session, contact me through this site or via www.copywithcream.com.au. I look forward to helping you. Karen :)
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